Discovery reaches across platforms in partnerships with TF1, MashableEditor | 14-11-2012
Discovery Communications which claims to be the world’s leading non-fiction media company is tapping both traditional and new media platforms to spread the reach of its flagship content to more than more than 1.8 billion cumulative subscribers in 209 countries and territories.
In perhaps the most significant announcement, Discovery has entered into exclusive negotiations with the TF1 Group in order to forge a strategic alliance intended to create value for both companies across their numerous complementary business activities. The move is intended to boost activities in three areas, namely: driving the growth of Eurosport; enhancing both companies’ pay-TV offerings; developing a mutually beneficial content production relationship. Interestingly, any prospective deal would include investments by Discovery in some of these key businesses.
With Mashable, Discovery news articles and videos to the online community with Discovery News content will begin to appear on Mashable.com and its mobile platforms later in November 2012.The partnership will let Mashable editors select Discovery News articles and videos to share with readers and complement their editorial content.
“Discovery News has been engaging curious minds for 14 years, and we are excited to team up with Mashable to delight new audiences with enlightening science news – from the awe-inspiring to jaw-dropping,” said Conal Byrne, general manager of Discovery News and HowStuffWorks and VP of digital media at Discovery Communications. "We're thrilled to add Discovery, such a highly respected brand, to our growing list of publisher partners," added Brian Dresher, VP of business development at Mashable. “Discovery’s expertise in technology, space, and science will be greatly welcomed by our highly passionate and influential community."