Advertisers cash in on online as ad spend to reach $143 billion by 2017Editor | 14-11-2012
A new survey by Digital TV Research has confirmed the boom in online advertising, forecasting revenues to reach $143 billion in 2017.
This total, says the Online Advertising Forecasts report, is more than double that recorded in 2010 and shows exactly how the market will likely grow from 2012 when revenues are predicted to be $92 billion.
Despite the doubts emerging for general economic prospects during the presidential campaign, the US is set to remain the dominant territory for online advertising expenditure with its share of online advertising revenues remaining at 40% of the global total. The territory’s online ad spend will grow from $26.04 billion in 2010 to $58.133 billion in 2017.
The UK will retain second place, amassing revenues of $11.724 million in 2017. China will overtake Japan to take third place in 2014. China’s online advertising revenues will grow from $2.6 billion in 2010 to $10.808 billion in 2017.
Then report’s author, Simon Murray, said: “This impressive global online advertising growth will be helped as more and more households convert to fixed broadband. By 2017, 745 million homes in 40 countries will subscribe to fixed broadband, up from 473 million in 2010. The 2017 total represents 49.2% of total households, up from 33.5% at end-2010. So, online advertising per fixed broadband household will increase from $139 in 2010 onto $165 in 2012 and to $197 by 2017.”