TBS goes kayaking for multi-screen expansion
Michelle Clancy | 15-11-2012
Looking to expand its multi-screen capabilities, Turner Broadcasting System has chosen the Kayak dynamic workflow platform as the technology foundation to power its media processing operations for its digital distribution efforts.
The two companies are collaborating on advanced workflows to bring Turner's premium content to audiences across an expanding range of viewing platforms.
Kayak integrates with the Digital Rapids Transcode Manager high-volume media processing software to add intelligent automation and new video processing functionality. Incorporating tasks from multi-stage image processing and transcoding to packaging the media into the multiple formats required by varying viewing devices, the Kayak-based workflow addresses the challenges of processing a back catalogue of content with widely varying technical characteristics.
Leveraging its metadata handling and continuous analysis of the media on a frame-by-frame and sample-by-sample basis, Kayak's intelligent, logic-driven automation adapts the workflows to the source content, minimising manual effort while maximising processing efficiency and eliminating unnecessary steps.
Kayak's modular, component-based architecture and rich development environment also enable the easy integration of custom-developed functionality directly into the Kayak architecture.
"We have developed our own custom Kayak components, enabling seamless integration with Turner's existing business systems," said Brooks Tobey, senior vice president of sales solutions and multi-screen development and delivery at TBS. "And we are pleased to partner with Digital Rapids to further our digital encoding initiatives."