MTG boosts free-TV, pay-TV
Editor | 16-11-2012
Modern Times Group (MTG) has inked a channel distribution agreement with Boxer TV-Access A/Sand Canal Digital Denmark to beef up both free- and pay-TV penetration in Denmark.
MTG believes that by partnering with Boxer it can significantly boost the national penetration of its TV3 and TV3 PULS Danish free-TV channels which is hoped will increase the national perceived penetration of TV3 from 67% to approximately 76%, whilst TV3 PULS’ penetration will increase from 46% to approximately 54%.
In the pay-TV arena with Canal Digital, MTG will add the recently enhanced C More Entertainment Canal 8 and Canal 9 pay-TV channels to its Viasat’s satellite pay-TV platform.
MTG joint venture channel TV 2 Sport will also be made available on Canal Digital’s satellite pay-TV platform. The Canal 8 and Canal 9 channels will be included in MTG’s Viasat satellite pay-TV package in Denmark from 1 January 2013. MTG also has signed an agreement with C More to include these channels in Viasat´s offering on the Waoo! IPTV network from the same date.
Commented Jørgen Madsen Lindemann, president and CEO of MTG: “This agreement with Boxer will substantially boost the household penetration of our Danish media house of free-TV channels. This will result in higher viewing and advertising market shares, as well as additional carriage fees for our free-TV business. This is a major change for us and follows similar developments in the past in both Sweden and Norway. Not only does it significantly enhance our competitive position, but also ensures that even more viewers will get access to our free-TV entertainment channels.”
“At the same time, the inclusion of the additional third party channels in our Viasat satellite and IPTV offerings also further strengthens our premium pay-TV offering and consolidates our position as the number one provider of premium sports, TV series and movie content in Denmark.”