ITV rebrands, unifying network, content and distribution businesses

Editor | 16-11-2012

In the latest part of its Transformation Plan, ITV plc is to undertake a major business-wide rebrand which will reveal a new unifying identity across the entire corporate entity.

To be launched from January 2013, the brand development work at the UK’s leading independent commercial broadcaster will encompass domestic and international, as well as network, content and distribution line, including the flourishing ITV Studios division.

It will also cover ITV channels and online, and all ITV Studios content and distribution businesses, both in the UK and overseas. The rebrand will also extend to ITV’s buildings, internal branding and services.To strengthen affinity between the overall brand and the network’s flagship channel, from January 2013 ITV1 will be known simply as ITV.

Commenting on the rebrand, Rufus Radcliffe, ITV director of network marketing, who was one of the co-leaders of the project, said: "In an ever-more crowded market place, both domestically and internationally, the need for a modern, flexible brand identity that connects with our viewers and customers has never been more important. We are really excited to soon be unveiling a new identity that is as up-to-date and relevant as our content. Big, bold and creatively ambitious, it will be true to our DNA as a brand at the heart of popular culture."