BBC Worldwide unearths Earth Unplugged as first YouTube channel
Editor | 17-11-2012
BBC Earth, BBC Worldwide’s global natural history brand has launched its first original-content channel for YouTube offering a series of feature films for what is intended as a destination site for wildlife and nature.
The new Earth Unplugged channel will feature new films created for a digital audience by BBC Earth Productions and forms part of the company’s plans to build a true consumer facing multi-channel network on the platform.
Among the content the Earth Unplugged will offer are weekly news programmes discussing the latest discoveries in the natural world and a YouTube exclusive spin-off of the BBC’s Deadly 60 TV show and features the ultimate showdowns from the planet’s deadliest animals; the most inhospitable habitats and most dangerous forces of nature. Also included is the hugely popular Walking with Dinosaurs will see videos specially created for Earth Unplugged and will be marketed as the ultimate destination for this interested in Dinosaurs.
Commenting on the launch, Amanda Hill, Managing Director for BBC Earth at BBC Worldwide said: “With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire.”