Banijay and Mediatic to launch Non-Stop People channel

Louise Duffy | 19-11-2012

Banijay Group is to partner with multi-platform French producer Mediatic System to launch a new channel concept on the CanalSat platform: Non-Stop People.

The channel, which launches today in France, is a 24-hour news outlet specialising in celebrity and entertainment news with 24/7 continuous coverage fuelled by a team of 30 expert journalists reporting from regional hubs in Paris, Los Angeles, New York and London.

Non-Stop People will feature news bulletins every 15 minutes, complemented by features and packages that go deeper into the biggest stories and explore the world of global entertainment.

The launch will also include new digital extensions such as mobile and tablet apps as well as a dedicated website running real time news and exclusive video content.

Banijay developed the concept together with Mediatic System and the two will work together on operational and editorial oversight of the channel. Hugues Dangy, founder and president of Mediatic System, has taken on the role of channel head.

He said, “Non-Stop People is a completely revolutionary idea, taking the model of CNN and applying 100% entertainment and celebrity content. We are excited to be setting a new precedent for entertainment reporting along with CanalSat and Banijay.”

Francois de Brugada, EVP of Banijay Group, said: “This partnership is part of a number of strategic initiatives for Banijay Group in the digital world. Non-Stop People is not only a unique concept for a news channel but an efficient tool for distributing entertainment and celebrity content across all platforms. We are already working on an international roll-out for the channel and exploring the many ways that we can further exploit this rich new pool of resources.”