Football Federation Australia signs A$165M TV deal
Louise Duffy | 19-11-2012
Australian soccer chiefs have sealed a new four-year deal for the broadcast of national team, A-League and Asian Cup matches worth A$160 million (£104.6 million), Football Federation Australia (FFA) said on Monday.
Reuters reports that the deal, which starts next year and doubles the revenue from the existing exclusive five-year deal with pay-TV broadcaster Foxtel, ensures one A-League match a week will be broadcast free-to-air on public service channel SBS.
Foxtel remains the major partner in the deal and has exclusive rights to the live broadcast of Socceroos matches. It will also have exclusive Australian rights to broadcast all 32 matches in the Asian Cup, which the country is hosting for the first time in 2015.
FFA chairman Frank Lowy said: "The new broadcast arrangements will give FFA an unprecedented opportunity to implement its strategic plans for Australian football. There's never been any doubt that the game has a bright future in this nation, but today the football family can take comfort from the huge vote of confidence from our broadcast partners."