Megamax widens CEE reach

November 20, 2012 11.56 Europe/London By Chris Dziadul

Chello Central Europe’s children’s channel Megamax has been launched in Romania and will from December 1 also be available in Slovakia.

Commenting on the move, Levente Málnay, CEO Chello Central Europe, said: “We are delighted that after one year of success in Hungary, Megamax has been launched in Slovakia and Romania. Megamax serves children who have outgrown Minimax, a channel in a leading position in its own market. This new distribution in Slovakia and Romania will further increase the channel’s coverage in the Central European region.”

Megamax’s target audience is young boys aged 7-14.