ODG brings Arab cinema hit to VOD ten days after theatrical release

Louise Duffy | 21-11-2012

On Demand Group (ODG), a division of multi-platform video services provider Avail-TVN, has announced a deal with Day Two Pictures to offer subscribers in Dubai and Qatar VOD access to the Arab cinema hit Cash Flow.

Produced in Lebanon, Cash Flow dominated the box offices for weeks. It will debut in cinemas in Dubai and Qatar in November. Under Avail-TVN’s agreement with Day Two Pictures, the film’s distributor, Cash Flow will be available on demand to VOD customers in Dubai and Qatar ten days after the movie’s theatrical release.

ODG provides video-on-demand content and service management to fixed and mobile telecom service providers in the UAE and Qatar.

Rob Jacobson, senior vice president, programming at Avail-TVN, said: “Early access to new theatrical releases is an example of the enhanced viewer experience available with VOD.

“Local and regional favourites are an especially fast-growing segment, with highly anticipated titles like Cash Flow generating enormous interest. With our international reach and global studio relationships, Avail-TVN is uniquely qualified to work with leading Middle East service providers to quickly offer both the niche and popular content that subscribers want.”