M6 gives birth to Prereplay screening

Pascale Paoli-Lebailly | 21-11-2012

Along with partners Havas Media and Orange, M6 Publicité has invented a new temporary function called Prereplay screening, allowing viewers to watch programmes before their TV run.

Programmes including Un Dîner Presque Parfait, as well as trailers and backstage footage have been made available to Orange TV IPTV viewers from 15 November to 1 December as part of a Christmas promotional campaign. An entertainment game show is also being offered to internauts through the Orange Facebook page.