Astra plans 4K showcase channel
Jörn Krieger | 23-11-2012
To accelerate the introduction of the next generation of high-definition television (HDTV), Astra satellite operator SES is to launch a showcase channel in 4K format (Ultra-HD) next year.
The move was confirmed by Wolfgang Elsäßer, managing director of Astra Deutschland, in an interview with German industry magazine Infosat (December 2012). "We want to provide a comprehensive 4K experience," explained Elsäßer.
New TV sets are required for reception of 4K which offers a resolution four times as high as the current HDTV format. The first models are expected to become available in retail stores by Christmas.
The showcase channel will give dealers the opportunity to feed the new TV sets with 4K content directly via satellite. "4K is extremely rich in detail, clear-cut and provides almost a three-dimensional impression due to its high resolution," said Elsäßer.
The future of the media and broadcast industry is also the topic of the new book Even Higher to which Dr Jörn Krieger, German editor of Rapid TV News, contributed the article The Media World in 2037: Back from the Future! which takes a light-hearted look at the developments we might face in the next 25 years - from the perspective of 2037.