And they're off: Channel 4 Racing reveals new approach for new rights package
Editor | 24-11-2012
As it gears up for official launch on 1 January 2013, Channel 4 Racing has revealed plans as to how it intends to honour its commitment to the sport of Kings in the UK.
With only five weeks remaining under the current 2012 contract, from the new year the UK's fourth largest broadcaster, in collaboration with IMG Sports Media, will begin transmission as the home of TV horse racing, having pipped at the post other broadcasters, notably the BBC, for the rights to show the sport's premium events such as the Grand National, the Derby, the Cheltenham Festival, Royal Ascot, Glorious Goodwood and the entire Flat Season. In all it will broadcast 88 days of live racing action comprising over 300 hours of terrestrial exposure and 62 Morning Line shows.
Racing coverage will take place from a new travelling expandable studio providing a base for the Morning Line shows and pundit analysis during afternoon racing. Housed in the studio will be a bespoke touchscreen table specifically created by U Touch and powered by Hego software. The interactive race analysis tool is intended to enable the on-course punditry team to preview and review races.
Commenting on the new offering, Jamie Aitchison, Channel 4's sports editor, said: "I'm delighted [with] the new features and technology that we will be introducing to our coverage from 2013 which will help us deliver compelling coverage for both our current racing audience as well as new viewers to the sport. The introduction of the studio brings much needed continuity between our morning and afternoon presentations and I'm incredibly excited about the possibilities that the interactive race analysis tool offers us."