Polish digitisation gathers pace
November 24, 2012 21.50 Europe/London By Chris Dziadul
Over one in five (22%) homes in Poland now receive digital terrestrial TV services.
However, according to data presented by Nielsen Audience Measurement in a conference in Warsaw and published by Wirtualne Media, 1.7 million homes receiving analogue TV still do not have access to DVB-T reception equipment.
On the other hand, the number of homes receiving digital terrestrial TV services has increased three-fold this year.
There has also been a significant change in the type of equipment used, with MPEG-4 sets accounting for 70% of the total and decoders 30% of the total at the beginning of the year.
Now, the figures are roughly 50/50. Another interesting statistic is that the number of DTT homes also receiving cable or DTH services has fallen from 34% to 27.7% this year.
Separately, the Office of Electronic Communications (UKE) has said that the transition to digital broadcasting in Poland, which is being undertaken on a region-by-region basis, is not encountering any reception difficulties thanks to its efforts and those of the transmission company EmiTel and public broadcaster TVP.
Two of Poland’s largest cities – Poznan and the tri-city of Gdansk, Gdynia and Sopot – will go digital this coming Wednesday (November 28).