Star reaches for the Sky with expanded UK channel

Editor | 25-11-2012

BSkyB has inked a new multi-year carriage deal with Star TV Network designed to broaden its content proposition with Hindi and Bengali language programming.

With a monthly reach claimed to be in the region of over 1.5 million viewers, Star TV says that the new deal - involving distribution partnership for Star Network’s entertainment and Bollywood film channels, including Star Plus, Star Life OK, and Star Gold - will enable it to not just meet the demand for its existing channels but will also allow it to launch HD and on-demand services with Star Plus HD, as well as a brand new channel, Star Jalsha, to better satisfy customers.

Star Jalsha is claimed to be the number 1 Bengali general entertainment channel in India, offering premium content including drama and reality series, cultural and religious shows, cookery programmes, comedies and more.

The partnership will also include distribution rights that will see Sky offer access to Star Network’s programmes through its catch-up platforms, including Sky’s On Demand service.

Commented Yeshpal Sharma, Sr. Vice President UK & Europe, Star Networks: “It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK’s No. 1 Asian television network offering top quality content to a growing Asian audience. We have built a firm foundation and are committed to taking it to new heights.”

Adrian Pilkington, Director of Partner Channels, Sky, added: “We’re pleased to be extending our partnership with Star TV as viewing among the UK’s Asian audience continues to grow strongly. At Sky, we’re delighted to help Star’s programming reach more than 10m homes, and to give viewers more choice, control and flexibility by making Star’s content available in high-definition and on-demand.”