Dynamic ad insertion provider This Technology snags $7.5M in funding round

Michelle Clancy | 26-11-2012

This Technology, which specialises in dynamic video advertising insertion for TV Everywhere, IPTV, nDVR and VOD, has closed a $7.5 million Series A financing round, led by General Catalyst Partners.

The company, which counts Comcast, Verizon, NBCUniversal and ABC as clients said that it will use proceeds from the round for general corporate purposes, including expansion of the company's market leading development and support resources.
General Catalyst Partners' Neil Sequeira has joined the company's board of directors.

"As a self-funded startup, This Technology brought a smart mix of products to market, proving itself viable to an extremely discerning customer base and achieving profitability," said Sequeira, in a statement. "This is exactly the kind of entrepreneurship and track record we look for when making a growth equity investment and we're confident that additional resources will enable This Technology to continue delivering innovative solutions that will dominate the market."

This Technology's products connect video operations and advertising architectures so service providers and programming networks can communicate in real-time about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers on any device.

This company recently opened of an office in Denver and added new executives to its team.

"This Technology has its customers to thank for creating an environment where a bootstrapped company like ours could learn, grow and thrive based on having the right ideas and a solid execution strategy," said Jeffrey Sherwin, CEO at This Technology. "General Catalyst Partners has a long history of successful investments in video-related technologies and the important industry expertise that makes them an ideal partner for This Technology as we continue to grow the company."