A third of online TV watched via TV sets
Pascale Paoli-Lebailly | 26-11-2012
Although PCs and laptops still make up 52% of online TV viewing, their share significantly dropped last September compared to August, according to a new online TV viewing report by NPA, which says that PC viewing lost 12 points over the month.
For the first time since the beginning of the year, PCs passed under the 60% share mark, compared to 2011, when they largely dominated with 70%.
Viewers are increasingly watching online TV on their smartphones, tablets and above all their TV screens, which attracted a third of the global viewing.
This new trend is largely due to the multi-screen online TV strategy developed by ADSL operators and connected TV manufacturers, which allows viewers to access online TV services from their TV sets.
NPA also highlights that TV content online viewing fell last September. The number of videos requested was 235 million, down 13% compared to last August.
However, catch-up TV still remains very much in demand, while bonus contents and live TV, which represented almost 30% of online viewing last August, didn't perform as well. "Catch-up TV is not enough to drive online TV further. When the live TV and bonus contents offer is not attractive enough, online TV doesn't perform as well," the survey concludes.