Verizon brings a la carte Bollywood to FiOS IPTV
Michelle Clancy | 27-11-2012
Verizon FiOS TV customers in the United States are now cleared for getting their Bollywood on, without having to take and pay for a whole Indian-focused TV package.
The IPTV provider is rolling out Bollywood Hits On Demand movie titles on an individual basis without a monthly subscription. Previously, the titles were available only at an additional $7.99 per month, giving unlimited access to the catalogue of Hindi-language films that Verizon brought to the stable thanks to a deal with Eros International.
Customers can now order individual movies at $4.99 each for new releases and $2.99 each for library titles. Each month, four titles are offered for a la carte access.
"Verizon FiOS customers who want to enjoy Bollywood movies from time to time can now do so without having to commit to a monthly package," said Ken Naz, president of North America at Eros International. "Eros and International Media Distribution are pleased to expand the availability and enjoyment of Bollywood blockbusters, including many new releases, to as wide an audience as possible in an unparalleled all-digital and on-demand TV experience. We hope these films will find new audiences with mainstream viewers sampling the genre for the first time to discover the spectacular world of Bollywood at home."
FiOS TV customers can find Bollywood Hits On Demand in the Premium Channels video-on-demand folder under Bollywood Music & Movies. The a la carte offerings can be found in the Movies section by going to the International folder and selecting Bollywood. Most of the new release titles are available before their DVD debut.