Vuender launches OTT network for rugby, niche sports

Michelle Clancy | 27-11-2012

The Vuender Sports Network is gearing up to launch a new over-the-top (OTT) network for showcasing games, events, teams and ancillary content, both live and previously recorded.

It aims to solve the plight of fans of niche and international sports - like rugby, skiing, snowboarding, motocross, surfing and skateboarding - who live in the US where they are rarely televised, and find it difficult if not impossible to find live coverage of events from around the world.

"There is a tremendous market opportunity to bring global sports content to targeted audiences around the world," said Matt Wunderli, CEO of Vuender Sports. "We aim to meet the growing demand for alternative sports programming by enabling fans of international sports to follow their favourite teams and sports that are not otherwise available. Our goal is to bring internationally popular sports to the local fan no matter where they live in the world."

The company has chosen Broadcast International's CodecSys as the core platform for supporting the service. The three-year agreement includes a revenue share between the companies, estimated to be more than $500,000 over the life of the contract.

"The CodecSys transcoding platform will provide the Vuender Sports Network with broadcast quality content at low bandwidth across multiple platforms including mobile devices," said Steve Jones, general manager of the Video Software Division at Broadcast International. "Utilising the CodecSys transcoding technology allows Vuender to distribute its high value content across its IP-based networks throughout the world more efficiently and cost effectively. This agreement gives us the flexibility to share in the rapid revenue growth of our customers."