BT Vision makes history with British Museum Press Releases

Editor | 28-11-2012

In the latest part of its strategy to boost the content proposition of its IPTV-based BT Vision service, BT has launched a new video-on-demand (VOD) channel dedicated exclusively to the British Museum.

The on-demand channel, featuring what is claimed to be the UK's leading visitor attraction and one of the great museums of the world, will be available to all BT TV customers at no extra charge, regardless of which package they are on.

The new channel is a first for the museum which already shares its video content through its own website, a dedicated channel on YouTube and social media, but this is its first on-demand TV channel. It is also the first time BT Vision has offered viewers this type of channel which will show films produced by the British Museum, including documentaries in both long and short form. Topics will include Journeys of Faith, Great Leaders, Stories of the World, Contemporary Artists and Shakespeare. There will also be a number of lectures and short films available that are linked to current exhibitions.

Commented Marc Watson, CEO, BT Vision: "It is a privilege to be a partner of the British Museum and bring these programmes to BT TV viewers. Our customers can visit the museum without leaving their armchairs and see captivating stories of humanity, from civilisations which disappeared thousands of years ago to the world we live in today."

Joanna Mackle, director of public engagement at the British Museum, said: "This is a really exciting collaboration. BT Vision is a wonderful way to widen access to some fascinating documentaries from the British Museum. We are keen to share our content freely and widely to allow as many people as possible access to the collection and the wonderful stories it tells. Viewers will be able to stay up-to-the-minute with current programmes by watching lectures and films linked to our popular exhibitions."