NOW TV reaches out to Roku platforms

Editor | 28-11-2012

As it ramps up its new service for as many devices as possible, BSkyB has launched its non-subscription NOW TV over-the-top offering on Roku streaming players.
NOW TV is already available on PC, Mac, iPhone, iPad, selected Android smartphones, and other connected devices and will now be accessible from the Roku LT and Roku 2 XS boxes. Both models feature over 300 channels of streaming entertainment including on-demand films and programmes, live and on-demand sports from MLB.TV and Ultimate Fighting Championship organisation, as well as casual games like Angry Birds.
Roku users will be able to find NOW TV within the Roku Channel Store. Once registered for NOW TV online they will be able to access content from Sky Movies instantly and once they have connected their Roku box to their TV and home Wi-Fi network, NOW TV customers will be able to access content on their main TV as well as on a smartphone, tablet or laptop.
With Sky Movies, NOW TV claims to offer blockbuster releases around six months after they have ended their run in cinemas and, moreover, at least 12 months before they become available on Netflix or LOVEFiLM Instant. To press home its advantage in being able to leverage its rights catalogue, Sky Movies is also offering exclusive access to all eight Harry Potter films on-demand throughout the Christmas holidays.
However, the huge ramp in take-up is expected when Sky makes Sky Sports available "in the next few months", enabling NOW TV customers to access the crown jewels of Barclays Premier League and UEFA Champions League football as well as England Test cricket, Heineken Cup rugby, ATP tennis, F1 motor racing and Masters Golf. Following the launch of Sky Sports, BSkyB will add content from Sky 1, Sky Atlantic, Sky Arts and Sky Living.
Commenting on the launch, Simon Creasey, director of NOW TV, said: "More and more consumers are demanding easy access to a greater choice of high quality entertainment over Internet-connected devices and NOW TV is here to meet that demand. Following today's launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones."