YOU On Demand signs Hunan CATV for VOD in China

Louise Duffy | 29-11-2012

Chinese VOD platform YOU On Demand has signed a carriage agreement with cable operator Hunan CATV Network Group. Hunan CATV provides services to 6 million cable homes in over 100 cities and counties, including Changsha, Zhuzhou, Hengyang, Changde and Shaoyang.

Starting in December, Hunan CATV's customers will be able to watch YOU On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) offerings. These include the YOU Cinema On Demand SVOD service that makes available hundreds of hours of Hollywood films with new titles added every week, as well as CHC Cinema On Demand, which enables viewers to choose from hundreds of award-winning domestic movies each month.

"It's very exciting to be a part of Hunan CATV's programming and to have them carry our service," said Shane McMahon, Chairman and CEO of YOU On Demand.
"With the addition of Hunan to our family of cable operators we have exceeded our year-end goal of providing distribution to over 11 million cable homes nationally and will be available in over 13 million cable homes."

YOU On Demand currently has content deals in place with Warner Bros. Entertainment, Disney Media Distribution, Paramount Pictures, NBCUniversal, Lionsgate, Miramax, and Magnolia Pictures, as well as a broad selection of the best content from independent and Chinese filmmakers.