UK OTT hots up as Netflix inks Warner Bros licensing agreement
Editor | 29-11-2012
As recent research reveals an explosion in UK OTT usage over the year, Netflix has upped its ante with a multi-year licensing agreement with Warner Bros.
Under the terms of the deal, members of the over-the-top top dog will gain exclusive access to complete previous seasons of American TV series such as Vampire Diaries, Gossip Girl, Fringe and Chuck.
“We are thrilled to be the exclusive online subscription home for these incredibly entertaining shows from Warner Bros Television,” said Ted Sarandos, Netflix chief content officer. “We are giving fans the opportunity to relive their favourite moments from these programmes while hopefully attracting a lot of new ones who will be able to enjoy these serialised stories from their very beginning.”
“We are pleased to be able to offer fans in the UK on-demand access to past seasons of these incredibly addictive series,” added Jeffrey R Schlesinger, president, Warner Bros International Television. “Whether fans discover, catch-up or relive favourite episodes, Netflix is a terrific distribution partner and this deal demonstrates that there is now a viable new outlet for our programming after the initial telecast in the UK.”