Sony launches pre-loaded video player for 4K content

Michelle Clancy | 30-11-2012

Looking to address the dearth of content for the next generation of TV display resolution, Sony Electronics is expanding its ultra-def presence with a 4K Ultra HD Video Player hard-disc server, which connects to Sony's 84-inch 4K LED TV.

The video player comes loaded with content, including both full length Hollywood features and a gallery of videos, including a collection of 10 full-length feature films: The Amazing Spiderman; Total Recall (2012); The Karate Kid (2010); Salt; Battle Los Angeles; The Other Guys; Bad Teacher; That's My Boy; Taxi Driver; and The Bridge on the River Kwai.

The player is available as a bonus loaned exclusively to US customers purchasing the Sony 4K LED TV. As a standalone unit, the TV already "upscales" all video inputs to a near-4K resolution through the use of Sony's proprietary 4K X-Reality PRO three-chip picture engine, the company said. The company also offers an Xperia Tablet S that serves as a remote control.

"Sony is a company of firsts, and this introduction of the first 4K technology platform continues that pioneering, innovative spirit," said Phil Molyneux, president and COO of Sony Electronics. "We were the first to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K projector designed for the home in 2011, and the first to offer a 4K upscaling Blu-ray Disc player earlier this year. Now, we're the first to begin closing the content loop, offering native 4K content for the home and delivering the most immersive, awe-inspiring entertainment experience yet."

In addition to the full length features, the Video Player will come pre-loaded with a gallery of 4K video shorts, including Red Bull Media House's exclusive 4K videos The Athlete Machine: Red Bull Kluge and four acoustic performances of songs from Red Bull Records' Heaven's Basement's new record, "Filthy Empire." More content will be added over time.

"Sony is committed to delivering the finest 4K Ultra HD entertainment experiences to customers," added Mike Lucas, senior vice president for Sony Electronics' Home Division. "The launch of the 4K Ultra HD Home Experience is another world first for Sony, and will wow consumers with 4K Ultra HD content. It's a proof point of our leadership in all things 4K, and the first step in creating a full, complete 4K Ultra HD solution for the home."