Samsung takes Peel second-screen app global

Michelle Clancy | 30-11-2012

Samsung is taking the Peel Smart Remote second-screen app beyond the US with the launch of localised TV programme information in more than 20 countries and 13 languages across Europe and Southeast Asia.

International Samsung GALAXY Tab and Samsung GALAXY Note 10.1 users on devices with integrated IR ports can use Peel to find TV shows and movies, as well as control the TV.

Peel has been pre-installed on all Samsung mobile devices with integrated IR domestically, beginning with the Samsung Galaxy Tab 7 Plus which launched in the US in 2011. In summer 2012, Peel expanded to Canada with the launch of the Samsung GALAXY Tab 2 device. With this new round of expansion to 20+ countries, international TV programme data is now available to Samsung GALAXY Tab and GALAXY Note 10.1 device owners via the pre-loaded Peel Smart Remote app on those devices. Peel and Samsung said that they will continue to expand after the New Year, with plans to be available in over 50 countries in the spring of 2013.

"The reception of Peel's service on the Samsung GALAXY Tabs in the US has been very encouraging," said Hankil Yoon, senior vice president of Samsung's product strategy team. "The Peel Smart Remote app paired with our devices is a testament to what happens when a good software solution is integrated on state-of-the-art hardware. The Samsung GALAXY Tab and GALAXY Note 10.1 devices offer users the best in tablet technology, and I am pleased that our offering has become even better with Peel's unique TV experience."

This expansion is a significant milestone for Peel as it marks the first time the app has been available outside of North America. The app is now available in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and the United Kingdom in Europe; and in Malaysia, Singapore, South Korea and Taiwan in Asia.

"Peel was the first to combine the TV remote control, TV programme listings and online social viewing in a single Second Screen app experience," said Scott Ellis, vice president of marketing for Peel. "Bringing this experience to millions of passionate TV viewers outside of North America is a big priority for us, and we are excited to take this next step with our partner Samsung."