Green light for football on Dutch Fox
November 30, 2012 11.15 Europe/London By Robert Briel

The Dutch competition authority NMa has given the green light for the launch of a new Fox channel on the Dutch market offering Dutch football, series and movies as a free-to-air broadcaster.

The new channel will broadcast short clips from football matches on the FTA channel, while the live rights will be broadcast on a premium multiplex.

Last August, Fox International Channels (FIC) has acquired a 51% stake in the Dutch football rights holder Eredivisie Media & Marketing CV for a fee, reportedly to be 1 billion euros.

The deal, which has been unanimously agreed by the 18 clubs in the Eredivisie Dutch premier football league, Dutch National Football Association (KNVB) and Endemol, will marry Dutch Eredivisie rights with FICís global expertise in sports and entertainment programming.

Besides handling all the corporate media and sponsorship rights on behalf of the Eredivisie, it has created the dedicated multiplex of football channels Eredivisie TV. The contract runs for a period of twelve years.