Mediaset Premium Play breaks 1 million

November 30, 2012 11.20 Europe/London By Julian Clover

Mediaset’s Premium Play is to be made available on connected TVs.

The Italian commercial channel operator said it had passed the one million user mark, 750,000 of which access the service through the internet.

New subscribers are being added at the rate of 10,000 per week with a significant acceleration during the second half of 2012.

Premium Play, which includes access to some 3,000 titles and live football, is available over the internet, through PCs, Macs and the iPad and broadcast terrestrially.

A new agreement with Samsung will see a new Premium Play app that will be pre-installed into the manufacturer’s Smart TVs.