Spanish viewers' TV consumption hits November high

Iñaki Ferreras | 03-12-2012

TV consumption always increases in crisis periods, and Spanish viewers are no different in their habits, with viewing hours in November reaching the highest rate ever at 4.29 hours per person per day.
This figure comes from a report by Spanish consultancy Barlovento Comunicación with information from Kantar Media, reports Europa Press.
The figure, equivalent to 269 minutes per person a day, surpasses the previous record from last February of 267 minutes per person per day or 4.27 hours.
Since the arrival of private TV stations back in 1990, Spanish TV consumption has not stopped rising. From spending just over three hours a day in front of the TV in 1992, in 2011 this figure reached nearly four hours a day.
However, the differences in viewing habits between different regions are marked. In November Andalucía topped the rankings, surpassing the country's average TV consumption, followed by Valencia and Aragón.
DTT was the main way of watching TV in Spain, while satellite TV consumption fell to 4% of total viewing and cable retained its rate at 14.1 % of total viewing. DTT is most popular in Catalonia, while cable is most popular in the Basque Country and Asturias. Satellite TV is the most popular way of viewing in the Canary Islands and Castilla-La Mancha.