Real Madrid renews technological development agreement with Samsung
Iñaki Ferreras | 03-12-2012
Real Madrid has renewed its agreement with Samsung for the technological development of the club.
The agreement is for the 2012-2013 season and means the Real Madrid platform will employ Samsung technology in its various formats both with regard to products and image, reports Europa Press news agency.
The Real Madrid-Samsung agreement dates back to 2006. Samsung, an Olympic sponsor, has always bet on sports to promote its corporate image.
According to the companies, the long-term plan is to extend the agreement over years to come.