ESPN STAR Sports returns to StarHub TV
Louise Duffy | 03-12-2012
Singapore telco StarHub has acquired the broadcast rights to ESPN STAR Sports’ (ESS) portfolio of multimedia assets including television, broadband and mobile services on a non-exclusive basis.
This comprises six ESPN STAR Sports TV channels, which brings the number of dedicated sports channels on StarHub TV to 22, the broadband video player ESPN Player and the live streaming mobile service, Mobile ESPN. The six TV channels and ESPN Player will be launched on StarHub TV at 9am on 14 December 2012, while Mobile ESPN will be introduced on StarHub’s Mobile platform later in December.
Sports fans can look forward to a comprehensive line-up of sports coverage on ESPN (StarHub TV Channel 208), STAR Sports (StarHub TV Channel 209), the high definition 24-hour sports channel ESPN HD (StarHub TV Channel 210), the 24-7 sports news channel ESPNEWS (StarHub TV Channel 207) and premium cricket channels in STAR Cricket (StarHub TV Channel 236) and STAR Cricket HD (StarHub TV Channel 237).
Customers will also be able to access ESPN Player via StarHub’s Internet TV service, TV Anywhere. Mobile ESPN apps for iPad, iPhone and Android devices will be launched soon, allowing Singapore sports fans anywhere, anytime access to their favourite sports.
Chan Kin Hung, head of marketing & products at StarHub, said: “We are excited to welcome ESPN STAR Sports back to our sports content line-up. Combined with our current spread of sports channels, viewers can now look forward to the widest range of sports programming, including all the tennis and golf majors, on our trusted network. Customers can also take advantage of our TV Anywhere service to savour exciting ‘live’ sports coverage on their personal devices on their personal devices. By delivering a comprehensive range of sports content across multiple platforms, we are confident that customers will have the finest sports viewing experience possible."
Peter Hutton, ESPN STAR Sports managing director, added: “We're very happy to be able to offer the full range of our programming to the widest possible audience in Singapore and to return to StarHub after two-and-a-half years away with a new long-term agreement."