VIVA secures World Cup broadcasting rights for Indonesia
Louise Duffy | 03-12-2012
The Bakrie Group’s media holding company Visi Media Asia has sealed a guarantee from Deutsche Bank worth $10.8 million to secure Indonesian broadcasting rights for the FIFA World Cup 2014.
Visi Media, known as VIVA, owns two free-to-air channels — Cakrawala Andalas Televisi (ANTV) and TV One.
The Jakarta Globe reports that Neil Tobing, VIVA corporate secretary, said: “The facility was a requirement for official broadcasters of the FIFA World Cup.”
VIVA spent $61.54 million to seal the exclusive rights to air the football matches.
The rights were secured after Inter Sports Marketing, the broadcast licence holder for the World Cup in Indonesia, signed a licensing deal with three subsidiaries of VIVA.