Time Inc. looks to a video future with new unit
Michelle Clancy | 04-12-2012
Venerable news and information publisher Time Inc. has launched a new digital video unit to offset revenue draining from its traditional print business.
"This move will unify the strong but disparate efforts we currently have in video, bringing resources from all three clusters and the Time Inc. Studios together to create a strong team with a common set of facilities and back-end technologies," CEO Laura Lang wrote in an employee memo, according to AdWeek. "Advertisers are continually looking for more that can be done in video," she said.
J.R. McCabe has been appointed to manage the unit as senior vice president of video at Time. He will report to Todd Larsen, who was named evp and group president of news and sports over the summer and is also overseeing the digital video unit.
production across Time Inc., some of whom were assigned to specific brands or to the Time Inc. Studios group, a company spokesperson said. Now, those employees will be centralized under McCabe's leadership and work across all of the company's brands. (At the moment, there are no plans to begin by focusing on any specific titles.) There are also some structural changes ahead, with Lang saying that Time Inc. plans to build out a physical space specifically for the new video unit.
McCabe was previously head of video at Meredith, where he launched Meredith Video Studios for developing content for both digital and broadcast TV platforms.