IMG on cruise control for English Premier League football

Editor | 04-12-2012

IMG Media has extended its rights agreement to show Barclays Premier League football on aeroplanes and ships.

The new agreement includes coverage on Sport 24, the 24-hour live sports channel exclusively produced for the airline and cruise industry, and covers the 2013/14, 2014/15 and 2015/16 seasons. Premier League games will be shown live and in highlights on specially-equipped Lufthansa and Gulf Air planes as well as Norwegian Cruise Liners (NCL). The sports rights group is in ongoing discussions with a number of other airlines and cruise liner companies to expand the coverage.

Commented Richard Wise, senior vice president, IMG Media: Our goal is to continue to distribute the very best live sports action to both these markets. With the launch of Sport 24 earlier this year we have featured some of the best sporting action within one channel. Events include the London 2012 Olympic Games, UEFA Euro 2012, the Ryder Cup, Bundesliga, Formula 1, golf majors including The Masters and The Open, Grand Slam tennis from Wimbledon, Roland Garros and the Australian Open, and of course, the Barclays Premier League.”

Added Premier League chief executive, Richard Scudamore: "We know IMG well and are extremely pleased that they have chosen to invest in the Premier League’s exclusive aeroplanes and ships broadcasting rights. We look forward to working with them as they distribute the Barclays Premier League in a way that allows our fans to enjoy the competition while traveling overseas.”