SpotXchange expands to France and appoints business development director

Pascale Paoli-Lebailly | 04-12-2012

Global video ad marketplace SpotXchange has announced its expansion into France and the appointment of Sophie Davidas as director business development.

Sophie Davidas formerly worked for video ad management platform VideoPlaza and interactive video advertising platform Innovid.

SpotXchange launched its European HQ in London in June 2011 and will be expanding across Europe as the market develops.

It offers publishers a technology platform to engage directly with real-time bidding buyers. Advertisers can access industry-leading products and services in a verified, brand-safe marketplace.

According to IDC Research, real-time bidding in France represents 9% of total online display revenue in 2012, and this is set to grow to 21% by 2015.

SpotXchange forecasts that "France is set to overtake Germany as the second largest marketplace for online video advertising in Europe".