Virgin TiVo first port of call for BBC Connected Red Button
Editor | 05-12-2012
In what it calls a reinvention of its interactive service, the BBC has launched Connected Red Button, a move that it says will “effortlessly” bring TV, radio and online content together in “the simplest possible way.”
The essence of the enhancement, says the BBC, is to seamlessly bring the Internet together with live TV, while making the technology completely invisible. In fact the corporation goes as far as calling the move the beginning of the exciting future of television.
The new service is claimed to enhance traditional Red Button functionality by allowing users to discover more shows on a channel or station, for example by being able to watch programmes from BBC Three, BBC Four, CBBC or CBeebies day or night even when they are off air. It will also enable access to live events, highlights and headlines.The product was engineered using BDD (behaviour-driven development) and TDD (test-driven development) encouraging close collaboration between product-owners, testers, software engineers and designers.
Connected Red Button is launching first on Virgin Media’s growing TiVo service as part of the innovation partnership agreed between the two organisations that saw the cable MSO be the first to embed the BBC iPlayer into its on-demand TV offerings. Connected Red Button will be rolled out to other connected TV platforms over the coming months. However, the BBC assures that the launch does not signal the demise of traditional BBC Red Button.
“The BBC understands as passionately as we do how important connected television is for home entertainment,” commented Cindy Rose, Virgin Media executive director of digital entertainment. “We’re delighted the BBC is working with us to launch another milestone in interactive services. Our commitment to this partnership of innovation means Virgin Media TiVo customers are the first to experience the latest interactive services at the press of a button.”
Added Victoria Jaye, head of IPTV & TV online content: “With BBC Connected Red Button, we’re starting with the TV audience who love our broadcast output and we’re curating online content on the big screen in ways that add value to their TV viewing. The audience can sit back and relax – the Internet just made TV better.”