DMAX HD rolls out to German cable

Jörn Krieger | 05-12-2012

German cable operators Unitymedia and Kabel BW will offer free-to-air men's channel DMAX to their customers in high definition from next year.

The carriage of DMAX HD is part of a long-term partnership signed with operating company Discovery Networks Deutschland.
From January 2013, DMAX HD will be available at Unitymedia in federal states North-Rhine Westphalia and Hessen, with Kabel BW in Baden-Württemberg to follow in Q1 2013. The distribution marks DMAX HD's first cable roll-out. Since its launch on 1 May 2012, the channel has only been available via satellite on Astra platform HD+.
The agreement also includes video-on-demand (VOD) distribution. In future, cable customers will be able to access selected DMAX original productions, such as Asphalt Cowboys, through a catch-up TV service by pressing a button on the remote control.