Brazil chalks up nearly 16 million pay-TV subs

Iñaki Ferreras | 05-12-2012

According to data published by Anatel, Brazil - LATAM's largest TV market - recorded pay-TV subscription figures of 15.7 million in October, with 300,600 new additions.
The figures represent an increase of 1.95% from the previous month and 29% compared to the same period last year. Between October 2011 and October 2012 there were more than 2.95 million new subscribers, reports consultancy Dataxis LATAM.
With regard to the technology used by different operators, DTH continues to dominate the market with a penetration of 59.96% of the base, with cable reaching 39.02% of the subscribers. DTH added 256,424 new subscribers between September and October 2012 (0.2% growth), while cable added 51,456 (up 0.1%).
MMDS operators continued the trend in decline, losing 7,225 subscribers in a month (down 0.3%), taking last October's nationwide subscriber number down to 156,670.
Anatel also specifies that the operator Net/Embratel continues to lead the market for pay-TV in this country, with a total of 8,288,958 subscribers, with 121,059 new customers in September. Sky (DirecTV) is second with 4,873,519, adding 102,508 new customers in that month. Oi is third with 651,382 subscribers, 47,911 customers added, Telefónica/Vivo had 606,700 subscribers, down 8,466, and GVT was fifth with 386,197 subs, followed by Algar and ViaCabo.