Brandcasterz to handle worldwide marketing of Intervilles
Pascale Paoli-Lebailly | 05-12-2012
French Producer Mistral Productions, the company behind the game show Inter Cities (Intervilles), has chosen brand content and cross-media marketing agency Brandcasterz to handle the exclusive marketing of the format.
The company will also set up second screens operations in cooperation with brands.
Developed in over 20 countries, the format is also known as The Biggest Game Show in the World and has gathered millions of viewers in China over the last 15 years.
Interfaces and second screen innovations are to be developed worldwide with announcers and sponsors of the show to target various sections of the viewing audience, including families. The first appointments with media agencies in Russia and China have already been arranged.