Bell adds live mobile NBA coverage for Canadian fans

Michelle Clancy | 05-12-2012

Fans of the three-pointer rejoice: Bell Mobile has expanded its mobile TV sports lineup to include NBA games and programming from NBA TV Canada and NBA on TSN. The NBA All-Star Game, playoffs action and the finals will all be available via smartphones and tablets.

"Bell Mobile TV's addition of non-stop basketball action from NBA TV Canada and NBA on TSN means keeping up with your favourite sports, anytime, anywhere, just got better," said Wade Oosterman, president of Bell Mobility and residential services, and Bell's chief brand officer. "From its debut at Vancouver 2010 through London 2012 to delivering the best basketball, hockey and football content available in Canada, Bell Mobile TV has quickly become one of the world's premier mobile services for sports fans."

Through NBA TV Canada, Bell Mobile TV customers will have access to games from around the league and original shows such as NBA Game Time, Open Court and The Jump. Complementing the line-up on NBA TV Canada, NBA on TSN will provide access to the NBA All-Star Game, playoffs and finals, as well as Toronto Raptors games and marquee NBA match-ups.

"We are committed to providing NBA fans across Canada with as much access to live NBA games as possible through television, broadband and mobile devices," said Christopher Granger, executive vice president of team business and operations for the NBA. "Bell Mobile TV is an ideal product to bring our fans exciting NBA content on the go."

Some of the other top-rated sports programming available on Bell Mobile TV includes the NFL Playoffs starting 5 January 5, Super Bowl XLVII on 3 February and TSN's coverage of the upcoming International Ice Hockey Federation (IIHF) World Junior Hockey Championship from 26 December to 5 January.

Bell Mobile TV also offers popular entertainment, news and children's programming from providers including CTV, BNN, CBC News Network, MTV and Treehouse as well as a large variety of on-demand content.

Bell Mobile TV is available for $5 a month for 10 hours of mobile data usage.