Looking Glass International opens Beijing office

Louise Duffy | 06-12-2012

Boutique distribution company Looking Glass International has expanded its reach into Asia with the opening of a new office in Beijing.

The new sales office will focus on creating a thriving business based in the heart of the Dongcheng district with specific emphasis on the distribution of the company’s portfolio of factual and documentary programming to TV channels across Asia.

Spearheading operations and managing the office from Beijing is Karen Lee who will be responsible for all activities within the region in addition to Middle East and Central Eastern Europe. A television distribution executive Lee previously worked at one of China’s largest privately owned media companies, LIC, where she was responsible for international sales.

Owner and director of Looking Glass International, Nha-Uyen Chau, said: “We are delighted to open our first international office in Beijing. With this venture we are now poised to be directly on the pulse of this growing dynamic region. Karen Lee has come highly recommended to LGI and we are thrilled to have her join our team.”