ESPN extends app to iPad

Editor | 07-12-2012

Sports giant ESPN is for the first time taking its ESPN Player broadband service across the EMEA region beyond desktop computers and launching it as an Apple iPad app.

Available online at in the UK, most of Europe, Middle East and Africa, ESPN Player is a live and on-demand service providing fans with exclusive premium sports content. The service offers fans a range of sports, including basketball and American Football from the National College Athletic Association, X Games and American Le Mans Series, among other sports.

Downloadable via the iTunes store, the new app is designed to offer sports enthusiasts the same depth and quality of coverage that the ESPN Player service has provided on desktop computers since 2007.

Key features include integrated social media sharing functionality whereby users can share links to videos or comments around games they are watching using Facebook or Twitter. To boost monetisation, the new app will allow ESPN to deliver targeted marketing to tailor messages and campaigns to subscribers.

Commenting on the launch, Arne Rees, vice president, digital media, ESPN International, said: “We’re focused on extending fans’ access to the sports they love on the multiple devices that they increasingly use. Extending ESPN Player beyond desktop computers on to iPads helps us achieve that aim. ESPN has a long heritage of making the most of new technologies for fans.”