Megogo goes global with online video service

Joseph O'Halloran | 09-12-2012

After what it claims has been a ‘successful’ 15 months of business in the former Soviet countries, Ukrainian online cinema service is to go global.

With its broader horizons, the company says it intends to capture a major part of the Russian-speaking audience on the Internet which it believes is growing rapidly and is already the fifth-largest group of potential users after English, Spanish, Hindi and Chinese speakers. Indeed its ambition is to become the largest online Russian-language cinema in the world. In particular it will focus on the United States, Canada, Israel, Brazil, Germany, Britain and other countries where there are significant numbers of Russian-speakers.

Offering subscriptions to Russian-language users around the globe, claims around 13 million unique monthly users in the former Soviet Union countries and has more than 20,000 hours of movies and programming in its catalogue. The company says that it it’s the leading legal online cinema service in 14 out of the 15 former Soviet states and has five branches in Russia, Central Asia, the Baltics, Belarus and the Caucasus. already offers 5,000 hours of content available to audiences and the company promises to substantially increase the size of its catalogue throughout 2013. Its library includes HD-quality movies, TV series, documentaries, TV shows and cartoon and the service is available on the iPad, iPhone, Android smartphones and tablets, smart TVs and HD media devices.

Commenting on the new global aspiration, CEO Vladimir Borovik said: : "The market for video content on the Internet is growing at a staggering speed. The Internet breaks down borders and we plan on becoming the largest online cinema for Russian speakers in the world. It's a massive market – based on our estimates, some 300 million people across the world understand Russian," Vladimir Borovik said.