PCCW beefs up OTT VOD security to extend reach to more devices
Editor | 10-12-2012

Hong Kong’s leading pay-TV operator PCCW has added advanced revenue security and expanded device support to secure over-the-top (OTT) and video-on-demand (VOD) options on its now TV service.

Said to be Hong Kong's largest pay-TV provider, now TV claims one of the world's largest commercial deployments of IPTV and will be using Verimatrix Video Content Authority System (VCAS) for Internet TV technology to ensure revenues in what are seen as crucial growth areas.

Specifically, VCAS will be deployed for Video Express First - a pay-per-view movie on-demand service that offers subscribers access to the latest blockbuster movies distributed by major Hollywood studios in options of 3D format, high definition (HD) and standard definition (SD) formats - and now Video Express Unlimited, a subscription-based movie and drama on-demand service.

PCCW believes that bolstering its security will allow it to expand the number of devices that now Video Express supports to include both Apple and Android devices on top of PCs and Macs. “Consumers today want to be able to watch their favourite movies and shows on the device of their choosing, wherever they want, whenever they want,” explained Keith Huang, vice president of Product Management, PCCW. “VCAS for Internet TV will enable us to fulfil content owners’ stringent licensing requirements for content security, thereby increasing our access to premium content and helping us better satisfy our subscribers’ thirst for the latest high quality content.”

Verimatrix says that a key option powered by the security platform, VCAS for Internet TV, addresses these requirements by providing a digital TV security solution for OTT services over networks implementing HLS and locking down OTT services to multiple screens and across multiple network types.

“Supported by this robust new content protection system from Verimatrix, now TV can enhance the rollout of its new TV anywhere business models, particularly those that take advantage of earlier release windows (ERW) for premium VOD content,” added Steve Oetegenn, chief sales and marketing officer, Verimatrix.