12-12-12 benefit beams to 2 billion viewers
December 10, 2012 10.31 Europe/London By Robert Briel
The producers of 12-12-12 have announced that the concert at New York’s Madison Square Garden on 12 December 2012 to aid the victims of Hurricane Sandy will have unprecedented and historic global distribution, similar to that of the Super Bowl, the Academy Awards and the Grammys.
Nearly 2 billion people in over 190 countries will be able to access 12-12-12 on television, radio and the internet. The concert, presented by Chase, will be available to all 114 million television households in the US and to more than 400 million television households internationally via networks and feeds in North and South America, Europe, Africa, Asia and Australia.
Further elevating this event to its historic levels of distribution is live streaming on the largest online video services in the world, including YouTube, AOL, Yahoo, Hulu, and others. Combined, these video streaming services reach over 1.4 billion monthly unique users worldwide.
In addition, Clear Channel Media and Entertainment, with its 239 million monthly listeners and more than 48 million monthly digital uniques, will broadcast the concert live on its radio stations across the US, and will also video stream live on iHeartRadio, Clear Channel’s digital radio service, and across the websites and Facebook pages of its 850 stations.
It was also announced that the Rolling Stones have joined a historic all-star line-up that also includes iconic performers Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, Bruce Springsteen & the E Street Band, Roger Waters, Eddie Vedder, Kanye West, The Who and Paul McCartney.
A new list of celebrity presenters was also released, including Steve Buscemi, Jessica Chastain, Chelsea Clinton, Sean Combs, Billy Crystal, Leo DiCaprio, Jimmy Fallon, Jake Gyllenhaal, Karlie Kloss, Seth Meyers, Bobby Moynihan, Chris Rock, Adam Sandler, Susan Sarandon, Jon Stewart, Kristen Stewart, Quentin Tarantino, and Brian Williams.
Event producers James Dolan, John Sykes and Harvey Weinstein issued the following joint statement: “We are proud to be able to say that this concert is already setting records, by securing near total distribution around the world. The massive distribution means that the concert will be available to almost anyone on the planet with a television, a radio, a smartphone, tablet, computer or internet connected device.”
Every single penny from ticket purchases and donations will go to serve the victims of Hurricane Sandy through the Robin Hood Relief Fund.
Global channels and distributors carrying the concert include: A+E Networks’ international channels, American Forces Network, AXN, Belgacom (Belgium), Fox International Channels’ worldwide networks, 37 MTV Channels, Numericable (France and Belgium), RTL (Belgium), SGT JAMBOX (Poland), SET – Sony Entertainment Television, SPIN, Sundance Channel Asia and Sundance Channel Europe, Telehit-Televisa (Latin America, USA, Europe), Telenet (Belgium) and Yes (Israel).