NOW TV prepares for Sky Sports content

December 10, 2012 11.00 Europe/London By Julian Clover

NOW TV has begun a trial of Sky Sports on the PC and Mac ahead of a full launch early next year.

Customers are being invited to apply on the Sky Sports website. If approved customers will be able to access all six Sky Sports channels. Access will be free for the period of the trial.

Other devices, where NOW TV is already present, including iPhone, iPad, iPod touch & selected Android smartphones, Xbox and Roku boxes will also add Sky Sports content.

The introduction will be followed by shows taken from Sky 1, Sky Atlantic, Sky Arts and Sky Living.

Once launched Sky Sports on NOW TV will offer customers a line-up of live sport including Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, Formula 1 and Masters Golf.

NOW launched in March against Netflix and Lovefilm and bringing Sky Movies content to the pay-as-you-go and pre-pay market.