Univision to multicast Bounce TV
Gabriel Miramar-Garcia | 11-12-2012
Hispanic TV network Univision is teaming up with Bounce TV, the broadcast television network for African-Americans, to carry the channel as a multicast offering at stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.
The Univision launches will drive Bounce TV's coverage to 86% of African American television homes and 68% of the total United States, the company said. Bounce TV will now be in all of the top 10 markets and 24 of the top 25 African American markets.
"This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans," said Jeffrey Wolf, executive vice president of distribution at Bounce TV. "Our partnership with Univision extends Bounce TV's extraordinary reach even further, reinforcing our position as the fastest-growing African American network."
Bounce TV targets African-Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials and inspirational faith-based programs. Martin Luther King III and Ambassador Andrew Young are among the founding group.
"Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality," commented Kevin Cuddihy, president, Univision Television Group. "It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers."
Other terms of the agreement were not disclosed.