Raycom Media, ITV Studios America team with Trifecta for series distribution
Editor | 11-12-2012
Furthering its expansion plans, ITV Studios America and partner Raycom Media are teaming with Trifecta Entertainment & Media as the new distributor of daily news magazine show America Now.
Founded by former MGM Television executives, Trifecta Entertainment & Media is an independent multi-media company engaged in development, production, distribution, advertiser sales and media sponsorships of programming and entertainment properties across a diverse spectrum of media platforms.
Trifecta will begin selling and will also handle all national advertising sales for the popular show which is now in its third season, airing weekdays in 45 markets. It is said to have a 1.3 HH rating/3 HH Share across the metered markets season to date, up 8% in HH ratings from a year ago.
"We're eager to join forces with Trifecta to continue expanding the show's reach," explained Paul Buccieri, managing director of ITV Studios International and president and CEO of ITV Studios America. "It's gratifying to see audiences continue to embrace the accessible format and news-you-can-use of America Now ... On TV, the web, mobile devices and social media, viewers are finding great content that helps them save money, stay healthy and improve their lives."
"America Now is a show with great appeal to everyone," added Hank Cohen, CEO and partner of Trifecta Entertainment & Media. "Raycom and ITV have done an amazing job nurturing and fine-tuning the show over the first few seasons during its limited syndication roll-out. America Now is definitely ready for, and deserving of, a national audience, and we're excited to get started."
Trifecta has offices in New York and Los Angeles.