German entertainment electronics market to decline in 2013

Jörn Krieger | 11-12-2012

The turnover in the German market for entertainment electronics is set to decline next year from €12.6 billion (2012) to €12.4 billion.

This fall is mainly because of dropping prices and despite high sales volumes, according to the German industry association BITKOM.
The number of flat-screen TV sets sold will go down by 1.1% to 9.8 million in 2013 and sales of connected TV sets will rise by 22% to 6.2 million.
The association also expects increasing sales numbers for Blu-ray players and Blu-ray recorders, with 23% more devices predicted to be sold than in 2012.
Accessing online content will also become more important through TV sets. Every third German consumer has now hooked up their TV set to the Internet - either directly or indirectly through a separate device, for example a Blu-ray player or a games console.
In total, three-quarters of all consumers who have connected their TV set to the Web actually make use of the online function. The most popular content is free-of-charge music, for example personalised music television, Internet radio or streaming services.