Troubled kick-off for new French DTT channels
Pascale Paoli-Lebailly | 12-12-2012
The six new French DTT HD channels are kicking off this afternoon in a gloomy context due to the economic crisis, the advertising downturn and worries expressed by traditional TV groups.
Given the green light by the CSA and the previous French Government, the channels - Chérie 25 (NRJ Group), 6ter (M6), L'Equipe 21, HD1 (TF1), RMC Découverte HD 24 (NextRadioTV) and Numéro 23 (Pascal Houzelot de PinkTV) - have already garnered many criticisms, including those from the TF1 and M6 groups.
To others, more optimistic, the new competition is expected to drive the whole free DTT offer upward and attract new kinds of audiences and announcers.
Experts have pointed out that the six new channels, which will be carried into 25% of the territory at launch, won't break even before 2016.