Pay-TV success for Tricolor TV

December 12, 2012 08.03 Europe/London By Chris Dziadul

The Russian DTH platform Tricolor TV has secured 100,000 subscribers to its pay-TV movie channel Kinozal in only two months.

Speaking at the VI telecommunications forum Intercom-2012, Sergei Stavropol, the company’s commercial director, said this was a successful example of the monetization of services.

Kinozal was launched in July 2011 and initially offered as a free channel.

This helped it secure some one million viewers, 10% of who have decided to pay for the service since it became subscription based.

Stavropol added that the channel’s subscriber total was now growing by 0.3% a day or 9% a month.